UFC Fight Pass announced today the deals it has signed with GLORY Kickboxing and the Eddie Bravo Invitational.
UFC Fight Pass, the UFC’s digital fight streaming service, will now be streaming kickboxing bouts promoted by GLORY as well as submission-only Brazilian Jiu Jitsu tournaments held by the Eddie Bravo Invitational. UFC senior vice-president and Fight Pass general manager, Eric Winter, spoke to the media about the new partnership:
“We are proud to announce our new partnerships with the GLORY kickboxing and EBI Brazilian jiu-jitsu organizations,” Winter said. “This is a huge development for FIGHT PASS. We haven’t just added some kickboxing and some BJJ to FIGHT PASS – we partnered with leaders in both sports. GLORY has established itself as the pinnacle of world kickboxing while EBI leads the way in exciting, fast-paced submission grappling. Both of these organizations are tremendous additions to FIGHT PASS.”
GLORY co-founder Scott Rudmann also expressed his excitement about the new deal.
“UFC FIGHT PASS is at the top of the global MMA world, and GLORY is the world’s leading kickboxing league,” Rudmann said. “This is an unprecedented partnership that brings the best of MMA and the best of kickboxing together on a single platform that is available to fight fans around the world.”
GLORY’s debut on Fight Pass will be the GLORY Chicago card on February 26. The headliner will be a middleweight bout between Joe Schilling and Mike Lemaire.
Eddie Bravo also shared his thoughts on the potential of the new deal, “UFC is responsible for the explosion of popularity for BJJ around the world, and having EBI on UFC’s digital streaming service is the perfect fit for us. I am incredibly confident that MMA and jiu-jitsu fans will love the full-throttle entertainment EBI is going to deliver on UFC FIGHT PASS.”
The first EBI event to be live-streamed on Fight Pass will be EBI 6 on April 24.